This is an existing reader profile for Kerrang! magazine. It allows the magazine company to understand how they are going to produce the magazine to target their specific audience. This includes the type of costume they will use, the layout of the magazine and types of bands that will feature. The reader profile shows that there are slightly more male readers than female, this means that the content of the magazine, such as colours, advertisements and articles, will be aimed more towards the male readers. It will also be aimed towards people in their late teens/early 20s as this is the highest percentage.
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