When creating my media product, I looked at, and was inspired by existing magazines Rock Sound and Kerrang, as these portrayed my chosen genre the most. Therefore Bauer would distribute my media product because of the genre, since this institution also distributes Kerrang, NME and Q- magazines showing a similar genre which are aimed at a similar target audience. My media product may sell well to the target audience as it is published monthly, giving a much wider magazine content than Kerrang, which is released weekly. Kerrang also doesn't promote new and upcoming bands within the genre. However, they may not publish my magazine because of the similar music genre it advertises.
Another media institution that may distribute my media product is Editions Freeway- publisher of Rock Sound.They might distribute it because they are interested in and encourage alternative music, therefore my magazine would sell well with the target audience. My media product would also appeal to the audience as it also published monthly, like Rock Sound. However, Rock Sound offers more free merchandise as it is well known for it's 'free cd', whereas my magazine only gives free posters.This would mean the target audience may not be as drawn to it as they are to Rock Sound.
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