EVALUATION 2. How does your media product represent particular social groups?

To help me decide how I was going to address and represent my target audience, I used a demographic grading table which helped me think about different social classes and their lifestyles. I targeted my media product at the C1 (Lower Middle Class) and C2 (Skilled Working Class) demographic levels because these groups are where niche audiences would stereo-typically be. Niche audiences in these demographic levels are stereo-typically seen to be around 14-22 years of age. Due to the niche market being within this age range, the price of the magazine is £3.50 because it is affordable to people who may be unemployed or have minimal paying jobs. I think these demographic levels contain a broad range of people with different music tastes, meaning that there will be many people suited to the pop punk genre.

Within these demographic levels, there are labelled social groups such as 'chavs', 'goths', 'emos', 'punks' and 'hipsters' etc, all differentiating in lifestyles, music tastes, cultures and beliefs. The stereotypical social group my media product represents is 'punks' and/or 'emos'.

In conclusion, my media product represents particular social groups through the use of mise-en-scene. I have used the use of costume to reflect band members within the genre who are then representative of the fans.